Thursday, September 09, 2010

Private Investigator News: Will Google Instant change how clients find you online?

"If there is one thing you can be sure of when it comes to the Internet, it's change. If you think you have it all figured out, you will be humbled quickly when the next big development occurs. This week's major development: Google Instant.

So what is Google Instant and how does it change the way clients seek attorneys?
Google Instant is a search enhancement that shows results in real time, letter-by-letter, as you type. For example, in the past, if a client was searching for a criminal attorney in San Francisco, they might have typed, "criminal lawyer SF," hit enter and then looked at the results.

Now as soon as they hit the letter 'C,' results begin to appear. For example, the letter c brings up a link to Craigslist. The same goes with the letters 'cr.' But as soon as the person entering the search gets to 'crim,' the results change. (The first link that comes up is to the television show Criminal Minds.) So now content is coming much faster to users because they don't have to finish typing their full search term. Certainly some users will type out full search terms, but many will let Google Instant suggest their search terms for them.
So what does all of this mean?"

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