"If there is one thing you can
be sure of when it comes to the Internet, it's change. If you think you
have it all figured out, you will be humbled quickly when the next big
development occurs. This week's major development: Google Instant.
So what is Google Instant and how does it change the way clients seek attorneys?
Google Instant is a search enhancement that shows results in real
time, letter-by-letter, as you type. For example, in the past, if a
client was searching for a criminal attorney in San Francisco, they
might have typed, "criminal lawyer SF," hit enter and then looked at the
results.
Now as soon as they hit the
letter 'C,' results begin to appear. For example, the letter c brings up
a link to Craigslist. The same goes with the letters 'cr.' But as soon
as the person entering the search gets to 'crim,' the results change.
(The first link that comes up is to the television show
Criminal Minds.)
So now content is coming much faster to users because they don't have
to finish typing their full search term. Certainly some users will type
out full search terms, but many will let Google Instant suggest their
search terms for them.
So what does all of this mean?"
Read more
Location Oakland, Ca | San Francisco, Ca | California - Private Investigator
Posts
