Tuesday, January 15, 2013

The power of the Facebook Graph

"When I got to play with the product myself a few weeks after that initial meeting — searching from my own Facebook account — I was struck most of all by what happens after the first results appear. In addition to the results themselves, which dominated the left side of the screen, the right side was filled with a dense column of further choices to refine or redirect my query. The Graph Search team calls this the Power Bar, and it is almost frightening in its ability to personalize potential questions. If you were looking for old college classmates whom you hadn’t yet connected with on Facebook, for instance, you could further look for people who graduated in your year or had the same major. Depending on your motivation, you might limit the search to those who are single or in an open relationship. Facebook already offers this kind of microtargeting to advertisers — for instance, a concert promoter can limit ad views to Iowa City residents under 30 who like bluegrass music. Now users will have that same power."

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