Wednesday, June 02, 2010

Our Love-Hate Relationship With Facebook

"One final speculative comment-let me know what you think of this. Is it possible that social networks like Facebook will become mostly tools for organizations (public and private)-useful for public relations, marketing services, and eliciting and enabling easy customer feedback-while individuals concerned about privacy retreat to some other (maybe even not yet available) technology that allows them more control over their contacts and personal information? Will sites like Facebook really be just about social media broadcasting, personal endorsements, and influence?

To show the broad appeal of social networking sites, even the U.S. Patent and Trademark Office (PTO) recently jumped into the social media craze. On May 20, 2010, the PTO unveiled its official Facebook page, The PTO intends to engage the public and the intellectual property community directly and provide real-time updates including press releases, information on upcoming events, and posts from the PTO's Director's Forum blog. The PTO's Facebook page allows Facebook users to provide comments, discuss, and offer feedback to the PTO directly on a wide range of issues and initiatives. The new Facebook page, however, does not replace the PTO's website,, as the official source of information but, rather, provides a new channel for the public to connect with the agency."  
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