Thursday, January 21, 2010

Pay Wall Drives Traffic Down

"Newsday's decision to begin placing Web content behind a pay wall resulted in a 21% drop in traffic in November, the first month the charge was in place. 

Nielsen data shows that drew 1.7 million unique visitors in November, well below the 2.1 million total for October.

Year-over-year, there was a 43% decline in unique visitors for November, versus the same month last fall.

But a spokesperson for Long Island, N.Y.-based Newsday said visitors to were unusually high last year, due to interest in the Presidential race and the murder of a local teacher. Nielsen has increased its sample size heavily since then and has added more young readers, which could have had an impact."
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